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Carl Weinschenk on IT Business Week has made some astute observations about the ultra mobile space and the challenges that manufacturers and their marketeers face. He talks about the sometimes blurred line between different device categories and writes: "the differences between the various devices are fluid and significant. The challenge to the UMPC community — as well as those pushing smartphones, traditional but more fully-featured cell phones, tablets, ultra-mobiles and other handheld devices — is to explain the unique advantages of their category to the vast majority of people who don’t closely follow this complex world." This is one reason why I believe video has taken off so much as bloggers and other media try to show the world how UMPCs work. It's much easier to show people a UMPC in action than to try to explain one.
Since UMPCs run a fully fledged version of Microsoft's operating systems, it is easier for a potential client to visualize one in use since they don't need to use a run-down version of Microsoft software or other operating systems or applications that are foreign to them. Sales pitches to the likes ofCSX Transportation, who last week decided to fit their 85 inspectors with OQOs, would no doubt go along the lines of - imagine being able to have a laptop in your pocket? Furthermore, with this advent of UMPCs taking off in various vertical markets, true wireless broadband connectivity is also starting to be utilized by a wider variety of businesses and organizations - imagine being able to send updates back to HQ throughout the day, the sales pitch would go. It's a far cry from clipboards, paper and pen.
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