Abit reportedly to phase out the market after Intel 4 series chipset launch

[cas]

Second-tier motherboard maker Abit is reportedly concidering phasing out of the motherboard market after evaluating its shipment performance of Intel 4 series motherboards, according to channel sources.

Abit, howerver, maintains it does not know anything about the speculation and will continue to develop motherboard products.

Abit's has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-teir makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.

In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company's current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources.

Sad to see such a well known brand in the mobo arena end up this way say if the news is indeed truth

[Mr. Chris]

Where did you see this news at? Can you link to the article? I find this very hard to believe. Chris.

[cas]

Originally Posted by Mr. Chris

Where did you see this news at? Can you link to the article? I find this very hard to believe. Chris.

Abit reportedly to phase out the market after Intel 4 series chipset launch

[Jomo]

Digitimes is a reliable source.

[Mr. Chris]

Diditimes and 2 others reported this but it's still bunk. Abit's reply:

"Univeral abit denies quitting motherboard business after intel P45

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We managed to catch our PR contacts before they are off for the day. Their immediate reactions is that we should not believe in such rumours.

Thore Welling, Universal ABIT Global Marketing Director points out: “ abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see in during Computex.”"

The other rumors may just be jealous competition trying to knife Abit in the back. We'll see. Chris.