Search

 Search
Friday, November 21, 2008    /   Register Login
 
How would you describe VIA?
How would you describe VIA?
As you may or may not know, VIA's VP of Marketing, Richard Brown, keeps a blog. He wonders, "what is the perception of VIA in the market place? In our press releases and other marketing materials we strive to portray ourselves as “a leading innovator and developer of silicon chip technologies and PC platform solutions,” yet in many media reports I see us described mainly as a Taiwanese chip (or chipset) maker - with virtually no references at all to our low power x86 processor platforms where we have a leadership position in the market place. That is the way that the media portrays us, but I am wondering whether users of our products and other people interested in our company perceive us in the same way."

How do you perceive VIA? Do you see VIA as an innovative design house of power efficient hardware, or as a Taiwanese chip maker constantly competing with Intel and AMD? Or do you see things from another angle? Let us know in the forums and also drop Richard a line.


Posted on Thursday, August 02, 2007.
Posted by fiona.
Return    

Rating:
Comments:
Save
Current Rating:
 
       Privacy Statement  -  Terms Of Use  /  Copyright 2008 tkArena