When you click on the Frames button the Album window will open and show you all the different types of frames you can choose from. There was a choice of artistic borders in the last version but in version 7.3 they have introduced nice cartoon and festival frames. You could make a special card, maybe for Valentine's Day or an anniversary, like using this heart shaped frame around a favorite wedding photo. 
The Cookies are small pictures that can be added to images. There is a huge selection of cookies that come integrated with PhotoBuilder. Cookies add a fun element to images. The cartoon and animal cookies make for some interesting ideas, like adding a jumping frog cookie to a photo of a lake. You can be really creative with these cookies. In the image above I have added a Donald duck image with some alien cookie chasing them. 
| Color Balance |
To adjust the color contrast |
| Fuzzy effect |
To blur the image edge with different shapes and colors |
| 3D Rotation |
To rotate the image with a 3D edge |
| Image Roll |
To roll the edge of an image |
| Mosaic Effect |
This effect pixellates an image as though it's made of mosaic tiles |
| Rippling Effect |
To make an image look like a wave created by a stone when thrown in water |
| Spiral Effect |
To roll the image in the form of a spiral or coil |
| Wind Effect |
To blur the image with the effect of air current |
| Pencil Effect |
To modify your image into a pencil sketch |
| Shake Effect |
To make the image look as though it's being shaken |
| Implode Effect |
Makes your image look like it's imploded! |
| Solarize Effect |
The solar effect |
| Glass Effect |
Like you're looking at it through glass |
| Other Effects |
Gray and negative |
Just see the below image to get a better idea of what fun you can have by adding effects to your images. I have modified the Donald duck image with the pencil effect, image roll effect and color balance effect. I also added Jerry the mouse and used the 3D rotation and fuzzy effects on him. 
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